I stumbled upon this article on Yahoo! about games being more personalized and technological, after reading the title, I was thinking it was about the actual broadcasting of games being personalized but I was wrong. Read the following:
“When a ticket holder arrives at Oracle Arena for a game, he could flash a bar-coded pass to enter the parking garage, sending a signal that he has arrived and allowing him quick and easy entry to the game. The computer system would know that at last week’s game, he bought two youth jerseys. It would also know that there’s a surplus of youth hats at the team store at the moment, so it could send him a text message offering a 20 percent discount on hats. When he’s in his seat, he’d be able to watch instant replays and other exclusive content on his phone. At the end of the third quarter, when the computer system showed that the concession stand near his seats had too many hot dogs, it could send him a buy-one-get-one-free offer — because it also knows that he sometimes buys hot dogs at games. The right information to the right people at the right time in the right context. (Fans creeped out by this could opt out.)”
Basically it’s saying, when you go to a sporting event, you’re identified by a pass, and it basically live updates computers based on your past purchases, and offering you deals based off of those purchases. A part of me says, this is a good idea, the other part says no. It would be positive in a way because we already use a system kind of like this, like SCENE cards, Optimum cards, and HBC rewards where you gain points leading up to a free movie or discounts off your next purchase, which is something to look forward to. Me being a consumer that’s a good thing, but what would be annoying is that when you make a certain purchase, which would likely be a one-time purchase, I wouldn’t want a company to send me updates based on those purchases, it would be quite annoying but I do see the positives for this. If you end up buying a hot dog, after that purchase they should ask if you would like updates or deals on this item, opt in or opt out. If you choose to opt out, they should not keep that information, but like most companies, they most likely will, but just won’t send you any potential “deals.” I personally wouldn’t use it unless they give me 20% off Swingman or Authentic jerseys consistently, but that’s me. I just don’t like the whole idea of these companies knowing everything you do and buy online, there’s already enough of that. But I think that’s where the world is going in this new technological world, so it’s up to you if you want to opt in.
I personally believe they should allow us to customize actual broadcasting games (online obviously), like what angles we could watch the games on, turn commentary on or off, the NBA did it a few years ago with the “Silent” game on NBA TV, If you have a good home theater system, it works out pretty well. I think they should focus more on that instead of always trying to make a quick dollar off their over priced hot dogs, because really, anybody that goes to sporting events already know what they’re going to buy, and not buy based off their budget alone, I think they would have more success with charging a premium for personalizing broadcasting games. What do you guys think? Follow me on Twitter @ThaLiveKing
Link to original article: http://sports.yahoo.com/blogs/nba-ball-dont-lie/nba-games-could-lot-more-technological-personalized-fans-010634117.html;_ylt=AsFLwzEcyQTjYj.Czxa8rQMmYsp_;_ylu=X3oDMTE4cmlkZzNpBG1pdANQYWdpbmF0aW9uBHBvcwMyBHNlYwNNZWRpYVBhZ2luYXRpb24-;_ylg=X3oDMTNjZHBkYTN1BGludGwDdXMEbGFuZwNlbi11cwRwc3RhaWQDNzJhNzM2NGEtNGU2My0zZmU4LWJmNWQtMzA2ODc0YTNjYzhiBHBzdGNhdANuYmF8YmFsbGRvbi0zOS10bGllBHB0A3N0b3J5cGFnZQR0ZXN0Aw–;_ylv=3